Competently using all the advantages of Instagram Stories, you can not just sell your service or product, but also increase the credibility of the business or in general. After all, if at the first stage you can buy instagram followers, then further you need to use more expensive methods of promotion. The main thing is to choose the right strategy and remember that ads in stories and in feeds are not the same thing. Moreover, these ads are viewed by a completely different audience, requiring different approaches. Read about all the subtleties of successful advertising in posts in this article.

Remember the main thing: special requirements for Instagram Stories

Advertising in Instagram stories is not difficult, but here it is important to clearly separate it from the usual advertising in the feed. In addition, there are certain clear requirements for visuals for this kind of promotion. We have made a detailed analysis and collected all the recommendations from the developers in this step by step instruction. Once you are familiar with the basic requirements of Instagram to the design of content, it remains only to proceed to the most interesting – a detailed breakdown of suitable visuals.

Features of advertising in Instagram Stories

When running ads in stories, it is important to remember that the audience here is somewhat different. And it’s just about consumption patterns and basic content preferences. In addition, the cost of clicks and clicks in stories is extremely minimal, and the competition is not that high. To start generating ingenious ads, move your profile to a business account.

Now go back to the special requirements section and start selecting visuals. Remember that Facebook (to which your Instagram account is linked) doesn’t like pictures or photos where text takes up 20% of the total space. The sanctions for disobedience and breaking the rules are a decrease in reach or an increased cost per click. The most effective is considered a video format for advertising, but only if it includes sound. And this is not done by all users.

By the way, there is a great tip, how to make an advertising photo in “real time”. Just take a picture of any object that is a good representation of your business, and then add text, animation, GIFs, filters or effects to it using the tools of your business. Save the results of your work. Now you have a visual in the right format, that meets all the requirements. There is also one important thing to keep in mind. When running ads, you will need to select the format of interaction with the audience and leave space at the bottom of the screen, focusing on the active button.

When you set up targeting, the program will offer you three creative formats to choose from: a single photo, a video or a circular gallery with multiple visuals. Tweak your content to fit these formats right away.

The main factors that determine the success of your advertising campaign in stories:

• Cool idea. Be creative and post a photo that’s sure to grab the attention of your potential audience. That’s the only way you’ll stand out from the crowd and get the coveted traffic;
• Dynamism. Fast change of frames on the screen, brightness and juiciness of pictures – video copes with this task better;
• Demonstration of the product. Do not forget that the main purpose of advertising – to show your unique selling proposition and demonstrate all the benefits of goods or services;
• Call to action. The same rule applies here as in the writing of sales posts. It is important to adjust the actions of followers instagram;
• Optimize your creative for the format. If you’re duplicating the same ad in all channels, make sure it meets the technical requirements.